Privacy Policy

This policy explains what information Selects collects, how we use it, who we share it with, how long we keep it, and how you can exercise your privacy rights.

Effective June 2, 2026  ·  Last updated June 2, 2026  ·  Version v1.0

Quick summary

• We collect basic contact info when you apply for a role, sign up for our newsletter, fill out a form on selects.co, or message us.
• We use third-party tools like Meta and Google Analytics to run ads and understand site traffic.
• We do not sell your personal information for money. We may share certain data with advertising platforms in ways that California and other states define as "sharing." You can opt out.
• You have the right to access, delete, correct, and export your data, and to opt out of sale or sharing, no matter which U.S. state you live in.
• To exercise any right, email hello@selects.co. We respond within 45 days.

1. Who we are

Selects is a curated city brand. Our first market is Philadelphia, where we publish as @philadelphiaselects. The business behind Selects is Mark Tao LLC. When this policy says "Selects," "we," "us," or "our," we mean Mark Tao LLC and the Selects brand it operates.

You can reach us at:

2. What this policy covers

This policy covers personal information collected through:

• selects.co and any subdomain we operate
• Our city-specific Instagram pages, such as @philadelphiaselects, to the extent we receive data from them
• Lead forms hosted on Meta platforms (Facebook and Instagram) for our recruiting, partnership, and marketing campaigns
• Newsletter subscriptions and other email lists you join
• Direct messages you send to us by email, social media, or any other channel
• Business outreach we send to potential partners

This policy does not cover:

• Sites we link to, which have their own privacy practices
• Independent processing by Meta, Google, or other third parties on their own platforms
• Information we do not receive, such as payment-card data handled entirely by a third-party processor

3. Information we collect

Information you give us directly

When you apply to a role, sign up for our newsletter, submit a contact form, or message us, you choose what to share. That typically includes:

• Name
• Email address
• Phone number, if you give it to us
• Instagram handle or other social profile, if you give it to us
• City or neighborhood
• Free-text answers, such as your current role, why you are interested, or what you want to discuss
• Resume, portfolio link, or sample content for applicants

We do not ask for and do not want sensitive personal information, such as Social Security number, government ID, financial account details, precise geolocation, health data, biometric data, or information about race, religion, union membership, or sex life or orientation. Please do not include any of those in free-text fields.

Information collected automatically

When you visit selects.co or interact with our emails, we may collect:

• Device and browser info, such as type, operating system, language, and screen size
• IP address
• Pages viewed, time on page, referring URL, and clicks
• Approximate location derived from your IP, such as city or region, not GPS-precise
• Email opens and clicks via tracking pixels embedded in our emails
• Cookies, pixels, and similar tracking technologies (see Cookies and tracking technologies)

Information from third parties

• Lead forms: when you submit a form hosted on Meta's platforms, Meta sends us the fields you completed.
• Public sources: for business outreach, we may use publicly available info, such as business websites, public directories, and professional networks, to identify potential partners and reach out.
• Referrals: if someone refers you to us, we may receive your name and contact info from them.

4. How we use your information

• Run our service: respond to your messages, review applications, send newsletters and content you signed up for.
• Communicate with you: confirmations, follow-ups, scheduling, and updates about Selects.
• Reach out to potential partners: contact businesses we would like to feature or collaborate with.
• Marketing and advertising: run ads on Meta, Google, and similar platforms, measure performance, and reach people likely to be interested in Selects.
• Analytics: understand how selects.co is used, what content resonates, and where to improve.
• Security and trust: prevent fraud, abuse, and spam, and protect our team and users.
• Legal compliance: meet our obligations, respond to lawful requests, and defend against claims.

5. How we share your information

We do not sell your personal information for money.

We do share information with the following types of parties:

Service providers (sub-processors)

We use companies to run our infrastructure: hosting, database, email delivery, analytics, applicant tracking, customer support, and similar services. They process your data on our behalf, under contract, and only for the purposes we instruct. The current list is at selects.co/subprocessors.

Advertising partners

We work with Meta (Facebook and Instagram) and may work with Google and similar platforms to run advertising. This includes:

• Tracking visits and conversions on selects.co using tools like Meta Pixel and Google Analytics
• Building audiences of people likely to be interested in Selects
• Measuring how our ads perform

Under California and other state laws, some of this activity counts as "sharing personal information for cross-context behavioral advertising." You can opt out at any time. See Do Not Sell or Share My Personal Information and Global Privacy Control below.

Legal and compliance

We may disclose information when:

• Required by law, subpoena, court order, or other valid legal process
• Necessary to protect the rights, safety, or property of Selects, our team, our partners, or the public
• Investigating fraud, abuse, or violation of our terms

Business transfers

If Selects or Mark Tao LLC is involved in a merger, acquisition, sale of assets, financing, or similar transaction, your information may be transferred as part of that transaction. We will give notice if your data moves to a new controller.

6. Cookies and tracking technologies

We use cookies and similar technologies to keep the site working, measure performance, and run our advertising. We group them like this:

How to opt out:

• Browser controls: most browsers let you block or delete cookies. Check your browser's privacy settings.
• Global Privacy Control (GPC): if you enable GPC, we treat it as a valid opt-out of sale and sharing for the browser sending it. See globalprivacycontrol.org.
• Do Not Sell or Share: visit selects.co/do-not-sell to opt out of advertising-related sharing.
• Industry opt-outs: the Digital Advertising Alliance at aboutads.info/choices and the Network Advertising Initiative at youradchoices.com.
• Meta: facebook.com/settings/ads.
• Google: myaccount.google.com/data-and-privacy.

Blocking cookies may limit features or break parts of the site.

7. Email marketing and business outreach

Newsletter and product email

If you sign up for our newsletter or other email content, we send what you subscribed to. Every email includes an unsubscribe link. We process unsubscribe requests within ten business days, as required by the U.S. CAN-SPAM Act.

Transactional and operational email

We send transactional messages tied to your interactions, such as application updates, replies to your messages, and scheduling confirmations. These are not marketing and do not include an unsubscribe link, but you can stop receiving them by closing your engagement with us or asking us to delete your data.

Business outreach

We reach out to businesses we would like to feature or partner with, using public business contact info. These messages comply with the U.S. CAN-SPAM Act: they identify themselves as outreach from Mark Tao LLC, include our mailing address, accurately describe the sender, and include a working unsubscribe link. We do not use harvested addresses or dictionary attacks.

How to opt out

• Click "unsubscribe" at the bottom of any email, or
• Email hello@selects.co with "Unsubscribe" in the subject line.

We honor unsubscribe requests for the email address that sent them. If multiple addresses are in use at one business, each can opt out independently.

8. SMS messaging

We send SMS only if you give us your phone number and explicitly opt in to receive text messages from us, for example in an application form or when subscribing to a service that includes texts. We do not send unsolicited marketing texts. We do not share phone numbers with third parties for their own marketing.

To stop, reply STOP to any message. To get help, reply HELP. Message and data rates may apply. Frequency varies by program.

9. Data retention

We keep different categories of data for different periods. As a general guide:

You can ask us to delete your data sooner. See Your privacy rights.

10. Data security

We take reasonable steps to protect your information: encryption in transit using HTTPS, access controls limiting who on our team can see what, vendor due diligence on every service provider, and prompt patching of known vulnerabilities.

No method is perfectly secure. Email is particularly vulnerable. Do not send sensitive info by email if you can avoid it. If we discover a breach affecting your data, we will notify you as required by law.

11. Children's privacy

Selects is built for adults. Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has given us information, email hello@selects.co and we will delete it.

12. Your privacy rights

U.S. general rights

Regardless of which U.S. state you live in, we offer you the ability to:

• Know what personal information we have about you
• Get a copy of your personal information in a portable format
• Correct inaccurate information
• Delete your personal information
• Opt out of "sale" or "sharing" of your personal information
• Opt out of profiling for decisions that significantly affect you (we do not currently engage in such profiling)

California residents

California provides the strongest set of rights, through the CCPA and CPRA. Full details, including the statutory categories of personal information we collect, sources, business purposes, third-party categories, sensitive personal information, and additional California rights, are at selects.co/privacy/california.

Other state residents

The following states have their own comprehensive privacy laws. Each broadly overlaps with California's. If you live in one of these states, the noted additional protections apply.

If your state is not listed and you believe you have a comparable right under your local law, write to us anyway. We extend these rights to anyone in the United States who asks.

13. How to exercise your rights

Email hello@selects.co with the right or rights you want to exercise. Please include:

• The right or rights you are invoking
• The email address you have used with us, or another identifier
• Enough information to verify your identity

We respond within 45 days. If we need more time, we will tell you and may extend by another 45 days.

Authorized agents. You may use an authorized agent, such as a privacy service or an attorney, by sending us their authorization in writing. We may still need to verify directly with you.

Appeal. If we decline your request, you may appeal by replying to our response or by emailing hello@selects.co with "Appeal" in the subject line. We respond to appeals within 45 days. If we still decline, we will tell you how to contact your state Attorney General.

Non-discrimination. We will not deny service, charge different prices, or provide different quality to you because you exercised your privacy rights.

14. Global Privacy Control and Do Not Track

Global Privacy Control (GPC) is a browser-level signal indicating you want to opt out of sale and sharing. We honor GPC for the browser sending it: we treat it as a valid opt-out request and apply it to that browser session.

Do Not Track has no industry consensus on implementation. We do not respond to DNT specifically. We do respond to GPC.

15. International visitors

Selects is intended for U.S. residents. Our infrastructure is hosted in the United States, and any data you give us is processed in the United States. If you visit from outside the U.S., your data will be transferred to and processed in the U.S.

16. Changes to this policy

We update this policy when our practices or applicable laws change. The "Effective" and "Last updated" dates at the top reflect the current version. If we make material changes, we will notify active users by email or by a prominent notice on selects.co before the changes take effect.

Earlier versions are archived. To request a prior version, email hello@selects.co.

17. Contact

For any privacy questions or requests: